Contact Information

Zan Monroe

CEO of Longleaf Pine REALTORS®



Longleaf Pine REALTORS® Association Launches C.A.R.E.S. Campaign: 

Community, Advocacy, Resources, Expertise, and Service

The C.A.R.E.S. Campaign Elevates Real Estate Standards in Southeastern North Carolina

FAYETTEVILLE, NC – Longleaf Pine REALTORS® Association (LPR®) proudly introduces its C.A.R.E.S. Campaign, embodying the association’s commitment to Community, Advocacy, Resources, Expertise, and Service. This initiative upholds the highest standards of professionalism, integrity, and community engagement for its REALTOR® members and the Southeastern North Carolina communities they serve.


The C.A.R.E.S. Campaign is a significant milestone for LPR®, as it highlights the association’s dedication to upholding its members to the highest standards of professionalism, integrity, and community engagement. By focusing on each letter of C.A.R.E.S., LPR® elevates its standards and enhances the overall experience for both LPR® members and the communities they serve.


The C.A.R.E.S. Campaign embodies the following five core principles:


Community: LPR® members are integral pillars within their communities, offering invaluable industry knowledge and service to clients and communities alike. They actively participate in various charitable initiatives, demonstrating their commitment to community betterment and making a positive impact beyond real estate transactions.


Advocacy: LPR® is dedicated to advocating for the protection of private property rights, fair housing, and the development of attainable housing in the communities it serves.


Resources: LPR® members have access to comprehensive market insights and expert guidance, empowering them to serve every client successfully. 


Expertise: LPR® members are experts in the real estate industry with advanced knowledge of trends and opportunities in the ever-changing marketplace.


Service: LPR® members operate under a code of ethics, serving their clients with a genuine desire to exceed expectations.


“The Longleaf Pine REALTORS® Association is leading by example and raising the bar for excellence in Southeastern NC,” said Megan Gerber, President of Longleaf Pine REALTORS® Association. “With the launch of our C.A.R.E.S. Campaign, we reaffirm our commitment to the protection of private property rights, providing unmatched industry expertise, and serving our members and communities with dedication and compassion, all while ensuring they have the tools to succeed.”


The launch of the C.A.R.E.S. Campaign reinforces LPR®’s position as a leader in Southeastern North Carolina’s real estate landscape, setting new benchmarks for excellence, professionalism, and community involvement. LPR® believes this campaign will help the public recognize the role their members play in the community, their expertise in real estate, and their engagement in local advocacy efforts. 


For more information about the C.A.R.E.S. Campaign and Longleaf Pine REALTORS® Association, visit



Created in 1946, Longleaf Pine REALTORS® Association stands as a premier professional real estate trade association, representing the interests of over 2,500 REALTOR® members and business professionals. Its mission is to empower its members by providing essential tools and resources, fostering an environment conducive to their success in the dynamic real estate industry. Learn more at